RAIN

make it RAIN.

HOW WE WORK

Maybe HOW we work can better be defined by WHY we work. Sure, we like to get paid, but we also like to create things that make people go, 'Suh-weet', 'That is the bizzlenitness', and 'How in the name of Cesar's ghost did they do that?' In short, we wanna make a great first, middle, and lasting impression.

PROJECT DEVELOPMENT PROCESS

Each design and interactive project follows our developmental process that ensures structure while enabling creative flow and innovation. The end result - a smart, well tested, masterpiece that you and your consumer will be proud of.

  • Discovery Phase
  • *Design/Prototype
  • Research/Usability Testing
  • Product Requirements Doc (PRD)
  • Development
  • Quality Assurance (QA)
  • Deployment

*What the wheel did for Cavemen, Prototyping does for Rich Internet Applications

MARKETING & ADVERTISING PROCESS

RAIN blends traditional marketing seamlessly together with social marketing. What does this mean exactly? It means that we have both your bottomline and consumer in mind. We study the market place, we speak with the core target audience to understand their needs, beliefs, and emotions and then we utilize this information throughout the entire creative and implementation process. The end result - a campaign that moves your consumer to action.

  • Traditional Marketing blended seamlessly with social Marketing
  • Background and Market Analysis
  • Research (Secondary and Primary)
  • Message Strategy and Creative Development
  • Communications Plan
  • Evaluation and Measurement
  • Sustainability